Archive for June, 2013

Small Agencies Crush Big Ones

Small agencies crush big agencies. Thats right. In fact, it’s not even close.

Agencies truly come down to one thing — people.

Great people can work anywhere, but large companies tend to clip the wings of their most innovative and productive workers. It may not even be intentional, it’s simply difficult to operate creatively and outside the box of a behemoth company. Small agencies often foster, support, test and produce more creative, thoughtful and relevant work. Why? We aren’t slaves to time sheets, we have more autonomy, and we have a thinner line between us and our clients.

Success of small agencies depends on the ability to leverage flexibility and develop fresh ideas. Each team member must be an expert at his or her job and develop additional skills, depending upon the project. An account person may expand into social strategy, an art director may create information architecture, a tech lead may assist with content strategy. Each person is exposed to a broad array of tactics and learns when to use each tool to solve a range of client challenges. Each team member is focused on client goals, not necessarily his or her defined role. This is critically important because marketing is being redefined each day. Flexibility is the key to success; every touch point, ranging from retail to social media, provides an opportunity to expand the definition of advertising. Flexibility is wired into each small-agency shop from birth.

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The Inconvenient Truth About SEO

How we SEO websites is changing. At our San Francisco Web Design firm, we pay close attention to trends informing the landscape of website design and development, especially as it applies to SEO practices, and this article by Paul Boag of Smashing Magazine intelligently articulates why we should be paying better attention to the content on our sites and less attention to off-site efforts.

 

Do you own a website? Do you want to be number one on Google? Whatever you do,don’t spend money on aggressive search engine optimization (SEO). I know that sounds like an extreme position to take. However, a lot of website owners see search engine optimization as the answer to their search ranking woes, when things are considerably more complex. The inconvenient truth is that the best person to improve your ranking is you. Unfortunately, that is going to take time and commitment on your part. The answer doesn’t lie in hiring a SEO company to boost your website ranking for Google. The problem starts with the term “search engine optimization” and the misconceptions surrounding it.

 

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The Beginners Guide to SEO

Are you new to SEO? Or baffled by what it is and how to do it? The beginners guide to SEO put out by SEO MOZ, is an easy-to-understand guide on what SEO is and how you can get started doing it on you own.

What is Search Engine Optimization (SEO)?

SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

 

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