Archive for April, 2015

Mobilgeddon has arrived. Are you mobile ready?

Google launched a new campaign yesterday which will favor sites that are “mobile-friendly”, and outright ignore sites that arent. This means that when people search Google for businesses on their smartphone, you may not be found at all if your site is not responsive or mobile friendly.

According to Google, they are doing this because they want consumers to “find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens,”.

The update will not affect results from desktop searches.

 

Contact Revolution Media Group today for a free evaluation on where your website stands and how you can easily and affordably get your website mobile friendly!

Your Logo is Your Businesses DNA

DNA is a molecule that houses the information about who you are and how you will function in the world. A businesses DNA is their company logo. A logo considers your company’s purpose, culture, and vibe. Its unique combination of typography, color, shape, and form represents the core of an organization’s brand and is the launch point for all things to follow.

Four Key Elements to Great Logo Design

Keep it simple (but not simple stupid) – Keeping your logo design simple and free of clutter and unnecessary clutter will allow people to connect to it quickly and meaningfully.

Typography is critical – Choosing the right fonts is the most critical step in logo design. Your typography choice will convey your personality, culture, and vibe and be used throughout your other collateral.

Color matters – Color creates an emotional connection or response that humans have been trained to react to for centuries. Red can mean anger, passion, or stop, and green can mean go, environment, or nature. But its not that simple. There are nuances of color creation that can make all the difference. make sure your designer understands the color spectrum intimately.

Make it memorable – What makes a logo memorable is a tall order. There are dozens of factors that go into that, the most important being the company behind the logo. But finding ways to set your logo apart from the pack – differentiate it from the masses – is where to start.

 

5 key areas that affect web redesigns

Ready to undertake your companies website redesign? There are 5 critical steps that are essential to your redesigns success including evaluating your content, social media, responsiveness, customer usability, and performance. The online social landscape has changed dramatically over the last few years, and if you want this redesign to have an impact, you need to embrace the newest technologies, analytics, and design principles.

1. Content

Your website content should be absolutely clear what you do, the services you offer, and why your visitors should care. Your content for each page should be short and sweet focusing on key areas only. Leave out the long dissertations. No one cares. Most visitors will skim websites for quick soundbites, engaging headlines, short snippets of text, and call-to-actions on how they can take action. Preparing a content audit is an excellent place to start, which means taking stock of current copy and editing it down to only whats critical and relevant.

2. Customer driven design

Visitors will judge how a website looks before evaluating its content. If they immediately don’t like your design or are confused by it, they will leave, so design plays a huge role in people’s perception of your business and it’s credibility. Hiring the right design team that understands customer driven design and strategic design principles is critical. Review potential agencies portfolio carefully.

3. Responsiveness

More and more people are accessing content from their smart devices and usage continues to rise, so it is more important than ever to optimize your website for all platforms. This is called responsive design. Taking a responsive approach to your redesign negates the need for a separate mobile site, and makes managing content quicker and easier.

4. Social media integration

Incorporating social media into the core of your redesign allows you to reach new and larger audiences. Social media allows consumers a “peek” under the hood letting them see your companies culture in a new and more personal light.

5. Speed and performance

Speed is no longer an afterthought when it comes to designing a website, it’s mandatory. A slow loading website will loose you clients and negatively affect your search engine ranking. A Google study reported that every additional 100 milliseconds of load time can decrease sales by one percent. Building for performance means using optimized, clean CSS, and focusing on re-purposable code which results in smaller CSS and HTML files, and also saves loading time. Minimizing JavaScript requests by only loading it when absolutely necessary, and optimizing images, using sprites and icon fonts when possible, will provide a significant speed boost. Utilize a CDN that offers speed, security and scalability, enabling you to serve both dynamic and static content from an optimal location (to each visitor), at the fastest possible speed.

Read the full article by Mashable here