5 key areas that affect web redesigns

Ready to undertake your companies website redesign? There are 5 critical steps that are essential to your redesigns success including evaluating your content, social media, responsiveness, customer usability, and performance. The online social landscape has changed dramatically over the last few years, and if you want this redesign to have an impact, you need to embrace the newest technologies, analytics, and design principles.

1. Content

Your website content should be absolutely clear what you do, the services you offer, and why your visitors should care. Your content for each page should be short and sweet focusing on key areas only. Leave out the long dissertations. No one cares. Most visitors will skim websites for quick soundbites, engaging headlines, short snippets of text, and call-to-actions on how they can take action. Preparing a content audit is an excellent place to start, which means taking stock of current copy and editing it down to only whats critical and relevant.

2. Customer driven design

Visitors will judge how a website looks before evaluating its content. If they immediately don’t like your design or are confused by it, they will leave, so design plays a huge role in people’s perception of your business and it’s credibility. Hiring the right design team that understands customer driven design and strategic design principles is critical. Review potential agencies portfolio carefully.

3. Responsiveness

More and more people are accessing content from their smart devices and usage continues to rise, so it is more important than ever to optimize your website for all platforms. This is called responsive design. Taking a responsive approach to your redesign negates the need for a separate mobile site, and makes managing content quicker and easier.

4. Social media integration

Incorporating social media into the core of your redesign allows you to reach new and larger audiences. Social media allows consumers a “peek” under the hood letting them see your companies culture in a new and more personal light.

5. Speed and performance

Speed is no longer an afterthought when it comes to designing a website, it’s mandatory. A slow loading website will loose you clients and negatively affect your search engine ranking. A Google study reported that every additional 100 milliseconds of load time can decrease sales by one percent. Building for performance means using optimized, clean CSS, and focusing on re-purposable code which results in smaller CSS and HTML files, and also saves loading time. Minimizing JavaScript requests by only loading it when absolutely necessary, and optimizing images, using sprites and icon fonts when possible, will provide a significant speed boost. Utilize a CDN that offers speed, security and scalability, enabling you to serve both dynamic and static content from an optimal location (to each visitor), at the fastest possible speed.

Read the full article by Mashable here