What better way for an anti-social app to get noticed than by insulting its target audience? London-based app design studio ustwo has just put up a pair of billboards in the hipster heartland of Shoreditch, East London, a stone’s throw from where its own studio is based, which brazenly proclaim: You have no friends and No one likes you.
The billboards, which will be teasing Shoreditch’s hipsters for two weeks, are an experimental ad campaign for one of ustwo’s recent apps: random photo-sharing app Rando, which launched back in March on iOS. Rando has now also been rolled out on to Android and Windows Phone. Last month ustwo said the app had racked up a full five million of its entirely social-less random photo shares after around two months in the wild.
So what’s with the anti-social insults? Rando’s schtick is that it eschews all the usual social paraphernalia developers typically embed in their apps. There’s no Facebook sign-in, zero social sharing options at all, no comments, no likes, no favourites, no followers/followees. There’s also no way to tell who gets the photos you share/receive, beyond a general location. It’s deliberately — liberatingly — stripped of context.
Excerpt from TechCrunch