All posts in Design

Top UX Design Articles of 2016

We sifted through 10,500 UX Design articles looking for the top 10 stories that directly related to improving user experience of a product through Psychology, User Research, Web & Mobile Design, Data Design, and Word Design. Read full article here.

This is an extremely competitive list and Mybridge has not been solicited to promote any publishers. Mybridge AI ranks articles based on the quality of content measured by our machine and a variety of human factors including engagement and popularity.

This UX Design list includes topics that are directly related to improving user experience of a product: Psychology, User Research, Web & Mobile Design, Data Design, and Word Design. Authored by MyBridge.

UI/UX Design Terms Simplified, Finally!

2015/2016 introduced all kinds of new technology and some great new advances in design and best practices — but with that came some confusing terminology. Words like UI, UE, and UX get tossed around a lot these days by designers and businesses alike, but what do those terms really mean and whats the difference between them? Tubik Studio wrote a great article explaining these terms and more which you can read in full here.

Beyond the Horizon

In episode 7 of Jared Leto’s new internet series, Beyond the Horizon, Walter Isaacson discusses how those that stand at the intersection of art and science; creativity and technology; and beauty and function, are the ones that will change the world. As web designers, or at the least the good ones, our main job and only goal, should be to always find ourselves at those intersections. Watch the full series here.

Your Logo is Your Businesses DNA

DNA is a molecule that houses the information about who you are and how you will function in the world. A businesses DNA is their company logo. A logo considers your company’s purpose, culture, and vibe. Its unique combination of typography, color, shape, and form represents the core of an organization’s brand and is the launch point for all things to follow.

Four Key Elements to Great Logo Design

Keep it simple (but not simple stupid) – Keeping your logo design simple and free of clutter and unnecessary clutter will allow people to connect to it quickly and meaningfully.

Typography is critical – Choosing the right fonts is the most critical step in logo design. Your typography choice will convey your personality, culture, and vibe and be used throughout your other collateral.

Color matters – Color creates an emotional connection or response that humans have been trained to react to for centuries. Red can mean anger, passion, or stop, and green can mean go, environment, or nature. But its not that simple. There are nuances of color creation that can make all the difference. make sure your designer understands the color spectrum intimately.

Make it memorable – What makes a logo memorable is a tall order. There are dozens of factors that go into that, the most important being the company behind the logo. But finding ways to set your logo apart from the pack – differentiate it from the masses – is where to start.

 

Reuters Press Release: Revolution Named Leading Web Developers in San Francisco

WASHINGTON, March 25, 2015 /PRNewswire/ — Today Clutch published new research on leading web design and web development agencies in the San Francisco Bay Area. This is the second award for Revolution Media Group. They were named Best Small Web Design Agency in San Francisco for 2014.

Analysts examined San Francisco-based companies who have proven their success through projects for domestic and international clients. The top firms were selected based on over a dozen quantitative and qualitative factors including company experience, positive client reviews, and market presence.

The leading firms are: Revolution Media Group, Exygy, FINE, WebSight Design, Beyond, HyperArts, Marker Seven, Planeteria,  XTOPOLY, Yeti, Architect, and Jivaldi.

“The layout and organization of a website serves as a gateway to the customer’s interest,” stated Ayrald Hubert, Analyst at Clutch. “It’s important to find the right web design and development firm in order to effectively communicate your company’s brand to your target audience.”

Move Over Product Design, UX Is The Future

For decades, the most successful businesses thrived on product innovation as the natural strategy to increase revenues, market share, and loyalty. Fast forward to 2014 and today’s enlightened leaders are achieving success by crafting the entire customer experience–shaping, innovating, branding, and measuring it. They are mastering a new discipline we refer to as “experience innovation” by going beyond the discrete product or service to reimagine the customer journey. The result yields new, unexpected, signature moments that delight customers and create significant opportunities for new growth.

Read the full article on Fast Company Designs website.

Small Agencies Crush Big Ones

Small agencies crush big agencies. Thats right. In fact, it’s not even close.

Agencies truly come down to one thing — people.

Great people can work anywhere, but large companies tend to clip the wings of their most innovative and productive workers. It may not even be intentional, it’s simply difficult to operate creatively and outside the box of a behemoth company. Small agencies often foster, support, test and produce more creative, thoughtful and relevant work. Why? We aren’t slaves to time sheets, we have more autonomy, and we have a thinner line between us and our clients.

Success of small agencies depends on the ability to leverage flexibility and develop fresh ideas. Each team member must be an expert at his or her job and develop additional skills, depending upon the project. An account person may expand into social strategy, an art director may create information architecture, a tech lead may assist with content strategy. Each person is exposed to a broad array of tactics and learns when to use each tool to solve a range of client challenges. Each team member is focused on client goals, not necessarily his or her defined role. This is critically important because marketing is being redefined each day. Flexibility is the key to success; every touch point, ranging from retail to social media, provides an opportunity to expand the definition of advertising. Flexibility is wired into each small-agency shop from birth.

Read the full article