Ready to undertake your companies website redesign? There are 5 critical steps that are essential to your redesigns success including evaluating your content, social media, responsiveness, customer usability, and performance. The online social landscape has changed dramatically over the last few years, and if you want this redesign to have an impact, you need to embrace the newest technologies, analytics, and design principles.
Your website content should be absolutely clear what you do, the services you offer, and why your visitors should care. Your content for each page should be short and sweet focusing on key areas only. Leave out the long dissertations. No one cares. Most visitors will skim websites for quick soundbites, engaging headlines, short snippets of text, and call-to-actions on how they can take action. Preparing a content audit is an excellent place to start, which means taking stock of current copy and editing it down to only whats critical and relevant.
2. Customer driven design
Visitors will judge how a website looks before evaluating its content. If they immediately don’t like your design or are confused by it, they will leave, so design plays a huge role in people’s perception of your business and it’s credibility. Hiring the right design team that understands customer driven design and strategic design principles is critical. Review potential agencies portfolio carefully.
More and more people are accessing content from their smart devices and usage continues to rise, so it is more important than ever to optimize your website for all platforms. This is called responsive design. Taking a responsive approach to your redesign negates the need for a separate mobile site, and makes managing content quicker and easier.
4. Social media integration
Incorporating social media into the core of your redesign allows you to reach new and larger audiences. Social media allows consumers a “peek” under the hood letting them see your companies culture in a new and more personal light.
5. Speed and performance
Read the full article by Mashable here