All posts in Uncategorized

Mobilgeddon has arrived. Are you mobile ready?

Google launched a new campaign yesterday which will favor sites that are “mobile-friendly”, and outright ignore sites that arent. This means that when people search Google for businesses on their smartphone, you may not be found at all if your site is not responsive or mobile friendly.

According to Google, they are doing this because they want consumers to “find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens,”.

The update will not affect results from desktop searches.

 

Contact Revolution Media Group today for a free evaluation on where your website stands and how you can easily and affordably get your website mobile friendly!

5 key areas that affect web redesigns

Ready to undertake your companies website redesign? There are 5 critical steps that are essential to your redesigns success including evaluating your content, social media, responsiveness, customer usability, and performance. The online social landscape has changed dramatically over the last few years, and if you want this redesign to have an impact, you need to embrace the newest technologies, analytics, and design principles.

1. Content

Your website content should be absolutely clear what you do, the services you offer, and why your visitors should care. Your content for each page should be short and sweet focusing on key areas only. Leave out the long dissertations. No one cares. Most visitors will skim websites for quick soundbites, engaging headlines, short snippets of text, and call-to-actions on how they can take action. Preparing a content audit is an excellent place to start, which means taking stock of current copy and editing it down to only whats critical and relevant.

2. Customer driven design

Visitors will judge how a website looks before evaluating its content. If they immediately don’t like your design or are confused by it, they will leave, so design plays a huge role in people’s perception of your business and it’s credibility. Hiring the right design team that understands customer driven design and strategic design principles is critical. Review potential agencies portfolio carefully.

3. Responsiveness

More and more people are accessing content from their smart devices and usage continues to rise, so it is more important than ever to optimize your website for all platforms. This is called responsive design. Taking a responsive approach to your redesign negates the need for a separate mobile site, and makes managing content quicker and easier.

4. Social media integration

Incorporating social media into the core of your redesign allows you to reach new and larger audiences. Social media allows consumers a “peek” under the hood letting them see your companies culture in a new and more personal light.

5. Speed and performance

Speed is no longer an afterthought when it comes to designing a website, it’s mandatory. A slow loading website will loose you clients and negatively affect your search engine ranking. A Google study reported that every additional 100 milliseconds of load time can decrease sales by one percent. Building for performance means using optimized, clean CSS, and focusing on re-purposable code which results in smaller CSS and HTML files, and also saves loading time. Minimizing JavaScript requests by only loading it when absolutely necessary, and optimizing images, using sprites and icon fonts when possible, will provide a significant speed boost. Utilize a CDN that offers speed, security and scalability, enabling you to serve both dynamic and static content from an optimal location (to each visitor), at the fastest possible speed.

Read the full article by Mashable here

Reuters Press Release: Revolution Named Leading Web Developers in San Francisco

WASHINGTON, March 25, 2015 /PRNewswire/ — Today Clutch published new research on leading web design and web development agencies in the San Francisco Bay Area. This is the second award for Revolution Media Group. They were named Best Small Web Design Agency in San Francisco for 2014.

Analysts examined San Francisco-based companies who have proven their success through projects for domestic and international clients. The top firms were selected based on over a dozen quantitative and qualitative factors including company experience, positive client reviews, and market presence.

The leading firms are: Revolution Media Group, Exygy, FINE, WebSight Design, Beyond, HyperArts, Marker Seven, Planeteria,  XTOPOLY, Yeti, Architect, and Jivaldi.

“The layout and organization of a website serves as a gateway to the customer’s interest,” stated Ayrald Hubert, Analyst at Clutch. “It’s important to find the right web design and development firm in order to effectively communicate your company’s brand to your target audience.”

Revolution Media Group Receives 2014 Best Businesses of San Francisco Award

San Francisco, October 22, 2014 — Revolution Media Group has been selected for the 2014 Best Businesses of San Francisco Award in the Web Design category by the Best Businesses of San Francisco Award Program. Each year, the Best Businesses of San Francisco Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the San Francisco area a great place to live, work and play.

Good Design Is Good For Business

A new analysis by the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design junkies suspected all along: in the past 10 years, design-driven companies outperformed the Standard & Poor’s 500 by a whopping 228%! They measured the success of this design-led segment of companies, (using 6 criteria) against other companies in the stock market, and found that, indeed, those that put design first had a significant stock market advantage. Read the full article by FastCo here.