Good Design Is Good For Business

A new analysis by the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design junkies suspected all along: in the past 10 years, design-driven companies outperformed the Standard & Poor’s 500 by a whopping 228%! They measured the success of this design-led segment of companies, (using 6 criteria) against other companies in the stock market, and found that, indeed, those that put design first had a significant stock market advantage. Read the full article by FastCo here.