The Inconvenient Truth About SEO

How we SEO websites is changing. At our San Francisco Web Design firm, we pay close attention to trends informing the landscape of website design and development, especially as it applies to SEO practices, and this article by Paul Boag of Smashing Magazine intelligently articulates why we should be paying better attention to the content on our sites and less attention to off-site efforts.


Do you own a website? Do you want to be number one on Google? Whatever you do,don’t spend money on aggressive search engine optimization (SEO). I know that sounds like an extreme position to take. However, a lot of website owners see search engine optimization as the answer to their search ranking woes, when things are considerably more complex. The inconvenient truth is that the best person to improve your ranking is you. Unfortunately, that is going to take time and commitment on your part. The answer doesn’t lie in hiring a SEO company to boost your website ranking for Google. The problem starts with the term “search engine optimization” and the misconceptions surrounding it.


Read the full article on Smashing Magazine